Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not.
When you are doing business online, people cannot see you physically in the same way they could if they were dealing with an offline company with a physical presence. Consequently, people do judge appearances by the cover they see – your website presence. This is where a good website design comes in.
Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff dress smartly, you are telling your customers that you do care about quality. This works simply because first impressions matter.
Similarly, the same applies with your website. If your website is not designed well, put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.
The opposite is true if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.
Equally, this should extend also to any other materials related to your company – they all need to be well designed. For any type of marketing materials, from print advertising, business cards, letterheads to promotional brochures, every little bit matters. This is simply because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get the point. It all needs to work together to present a cohesive, well-designed ‘brand identity’ for you.